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Jan Willis

CEO at WOW Consulting

London, United Kingdom

About Me

Marketing strategist and inbound agency owner working with UK tech, finance and professional services companies to generate an abundance of targeted, qualified leads at a fraction of the cost of traditional outbound methods and close more of those leads, faster the inbound way.

I'm a qualified accountant and a member of the Institute of Sales and Marketing Management with over 30 years business experience in the finance, enterprise technology, marketing and sales sectors and my areas of expertise are:

  • business growth and marketing strategy
  • organisational development and culture change
  • lead generation
  • inbound sales and sales enablement
  • marketing automation

Jan Willis's Passles

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35 Innovative and Inspirational Website Designs in Banking

Some great examples of minimalist banking websites that are putting the mobile user experience at the heart of design. 

Ten years ago, most websites in the banking industry were pretty ugly. Functional? Yes. Attractive? No. How times have changed since....…

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unknownx500 jasonmountier

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The UK Is 4 Years Behind The US On Customer Experience

More evidence that UK businesses have some catching up to do when it comes to providing a great customer experience. 

Key takeaways:

  • US...

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From branded house to house of brands, RBS’ strategy is both ambitious and radical

A rebranding born out of necessity as the RBS brand has simply become too toxic to survive. If Dave Wheldon can pull this one off I will...

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unknownx500 Tim Green aka atoach

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